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I help B2B companies discover their
hidden gems for sales growth,

... treasure maps and guide included.

Picture of Thomas List
Logo with Signature

25 years in business taught me to ask the right questions

... and some answers, too.

 

I was privileged to work with some of the B2B industries's most successful leaders and companies across product development, marketing, business development, delivery and customer success.

 

Today, I share my experience and the latest best practices to help organisations achieve sales growth through bespoke integrated business development strategies and transformation leadership.

"Working with Thomas has been one of the most valuable decisions I've made since starting Quollify. He brings a calm, experienced voice — an authentic sounding board who listens carefully and speaks with grounded insight. His advice is strategic and incredibly down to earth, making it easy for everyone — from senior leaders to operational teams — to understand and act on it.

What really sets Thomas apart is his strength in aligning people. He has a rare ability to get individuals and teams moving in the same direction, especially during times of change. He’s a strong motivator and a skilled moderator — the kind of person who creates clarity and momentum in complex situations.

Above all, Thomas is honest. He doesn’t sugar-coat things, but he always communicates with respect and purpose. Over time, he’s become a trusted advisor across our business — supporting not just our people and team strategy, but also our thinking on global markets and go-to-market approaches. If you’re looking for someone who brings clarity, energy, and real-world experience, I couldn’t recommend him more highly."

​

Ron G. Holland, Chairman of Qualify and Bestselling Author

Here are some of the typical challenges I have been solving over the years.
Sounds Familiar?

  • "We are finding it difficult to generate quality leads, wasting time and resources."

  • "Our sales process lacks structure, leading to inconsistent results."

  • "Our marketing campaigns are not performing well, and we’re unsure of the reason."

  • "There is a complete misalignment between our sales and marketing teams, resulting in missed opportunities."

  • "While we have a strong product, we struggle to convey its value."

  • "Our lengthy sales cycles are impacting our profits."

  • "Customer acquisition costs are increasing dramatically."

  • "We don’t have the in-house expertise or bandwidth required to manage changes in sales and marketing.

  • "We think we know what to do, but we need greater clarity."

  • "We face challenges in scaling our sales team—we need a solid structure."

I help you get to the root of your business development challenges — and build the strategy, structure, and skills to solve them for good.

I work as your sounding board to uncover what’s really holding back your business development efforts, whether it’s strategy, structure, or team alignment. I’ll analyse your current situation and offer practical, best-practice adjustments based on what works in your industry. We can solve specific challenges or shape an end-to-end business development strategy. I work closely with your teams to implement the change, not just design it, always hands-on, always alongside you. I also coach individuals and groups on the job, giving real-time guidance so they can apply immediately.

 

My approach is simple:

I don’t just give you fish — I teach you and your people how to fish for long-term success.

What you get is me: Hands-On, People-First, and Fully Committed to Your Success—without the Agency Fluff or Consultant Catch.

When you work with me, you benefit from real, hands-on experience across all key B2B functions, from the ground floor to the boardroom.

I integrate seamlessly with your people, acting as a frictionless extension of your team. My mindset is always people-first: practical support on the spot, where needed most.

I’m committed to your success and work on a fair, win-win commercial basis — no inflated promises, no hidden agendas. I’m not an automated marketing agency selling generic playbooks or a consultant who creates more work to stay around longer. I coach your people on the job so they grow professionally and your organisation gains long-term capability that sticks.

 

Where are Your hidden gems for sales growth?

Picture of Thomas List
Logo with Signature
"Thomas helped us identify risks and build mitigation controls in areas only a senior leader can. Thomas didn't limit his advice only to the technological side of our business, he went further and has constantly provided leadership and networking lessons that are extremely valuable for my professional growth as CEO. I have only good words to describe the great person Thomas is, you would be lucky to have his tender advice"

CEO of Xirocco

The Business Development Continuum

Learn more about

The Business Development Continuum

 

  An integrated approach combining processes, systems and content across every stage of your customer's journey.

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